EVENTI

  • Laura Biagiotti Eyewear in Paris: fashion and bio.

"Eyewear is necessary not only for improving eyesight and protecting the eyes from the sun, but also for protecting against pollution, bad weather, and other people's curiosity!" Laura Biagiotti


The SILMO exhibition in Paris is the stage on which the new Laura Biagiotti collection, produced and distributed by Jet Set Group, is making its debut.

The collection presents a vast range of optical eyewear and sunglasses with lines, details and colors that are the result of an in-depth study that gives the eyewear( both sunglasses and optical frames) sophisticated allure and reflects the stylistic and cultural research typical of the Biagiotti world as well as the research and development skills of Jet Set.

One of the most successful technological innovations is the "double" concept. Intarsia reveals contrasting layers of acetate with unusual layering; a metal core is inserted in the oversized mirrored frame; and the 'day & night' temple can be modified with a click, passing from an enameled logo to one with a stone embellishment. New fashion trends present nuanced colors for frames and lenses and the introduction of frames with sensuous butterfly lines.

Following in the footsteps of the "Woman Garden", the concept that appeared on the catwalk of the Spring/Summer 2014 collection, Laura Biagiotti, who has always been interested in the ethics of a natural approach, has launched the 'Bio' eyewear project featuring 'green design'. The six sleek, elegant frames come in different shades and are perfect for a contemporary, eco-friendly woman.
The collection is eco-sustainable because it uses an innovative material called M49 bioplastic by Mazzucchelli. The formula of cellulose acetate (a polymer deriving from cellulose, the most widespread organic compound in nature extracted from cotton fiber and wood) exclusively uses substances from renewable sources.
M49 is a new material that is 100% eco-friendly, biodegradable and recyclable. It maintains all the aesthetic characteristics and performance of traditional acetate and can be used without modifying the eyewear production process. It is also free of phthalic esters and is therefore compatible with other polymers such as polycarbonate.