On Tuesday, June 28, in the extraordinary setting of the Ca’ Giustinian terrace overlooking the Grand Canal, Laura Biagiotti celebrated the return of Venezia, the cult fragrance of the nineties loved by men and women around the world.
Laura Biagiotti Venezia is the answer to the request of thousands of people who remember its bold, sensuous scent.
Laura Biagiotti Venezia is not merely a pure expression of contemporary femininity: it is also the designer’s tribute to a city she dearly loves, a magical place of inspiration, a city to admire, and the perfect place for falling in love. Venice, the world’s most beautiful city of art, is unique and unforgettable.
With her perfumes, Laura Biagiotti has sponsored an important project in the city on the lagoon: reconstruction of the stage curtain of the La Fenice Opera House, which burned down in the notorious fire of 1996. Made of precious green velvet embellished with thousands of hand-embroidered gold daisies, it is considered one of the most beautiful stage curtains in the world.
The advertising campaign, which was filmed on the lagoon, is a modern fairytale that blends art and romanticism. The extraordinary protagonist is Margareth Made’, a new star of Italian cinema who identifies with the feminine, sensuous scent of Venezia and its ability to transform and reveal unexpected aspects of her personality.
What’s new is a parallel 3D ad campaign that allows the viewer to become immersed in the magic of Venice and to experience with Margareth Made’ the dream of a night on the lagoon. The return of Venezia is accompanied by a major launch on the Internet, on the website and blog, and in synergy with the most important social networks.
"It is with great satisfaction and joy that we salute the return of Venezia, a true “legend” that evokes unique emotions. Passion blends with art and fairytale for an unforgettable sensorial voyage, also through the Internet that has eagerly awaited Venezia and demanded its return. This exceptionally beautiful city is not the setting but the soul of the project. In this regard, after having sponsored the stage curtain of the La Fenice Opera House, I’m discussing with Mayor Giorgio Orsoni new projects to sponsor theater in Venice,” declared Lavinia Biagiotti Cigna, Vice President of Biagiotti Group.
Welcome back, VENEZIA!