1. What is the difference between an Eau de Toilette and an Eau de Parfum?
The difference is the strength of the fragrance, or more specifically, how much alcohol and/or water has been added to the fragrance oils. Parfum (generally the most concentrated form) has 15-25% perfume oil dissolved in alcohol. Any mixture with a lower proportion of oil to alcohol is said to be an eau.
Background information
Eau Fraiche (Usually 3% or less perfume oil) Eau de Cologne (2 – 5% perfume oil) Eau de Toilette (4 – 10% perfume oil) Eau de Parfum (8 – 15% perfume oil) Soie de Parfum (15 – 18% perfume oil) Parfum or Perfume (15 – 25% perfume oil) Perfume oil (15-30% perfume oil in an oil rather than alcohol base)

2. How can I make my perfume last longer on my skin?
The best way to make your fragrance last longer is to use a relatively heavy body lotion or cream, due to the fact that perfumes evaporate more rapidly from dry skin. Some people like to buy the “matching” cream for their fragrance, but you can also use an unscented cream. You might also try a light mist to your hair, which is said to hold scent longer than skin.

3. What are top, heart and base notes?
Top notes provide the first scent impression of a fragrance once it has been applied to the skin. They are usually lighter, more volatile aromas that evaporate readily. Their scent usually lingers for between 5 and 30 minutes. Middle notes, sometimes referred to as “heart notes”, make up the body of the blend. They may be evident from the start, but will usually take 10-30 minutes to fully develop on the skin. These notes classify the fragrance family. Base Notes last the longest and help slow down the evaporation rates of the lighter notes, giving the fragrance holding power. Common base notes include patchouli, woods, musk and vanilla.

4. What are the “fragrance families” and why should we care?
At the simplest level, fragrance families are classification systems that assign individual fragrances into olfactory groups based on their predominant characteristics. You’ve probably heard of some of the basic families: citrus, oriental, chypre, wood, etc. The way in which fragrances get assigned to their
respective category is simple: someone who understands fragrance families smells the perfume, and makes a decision.
The most common use of the classifications is to help people find fragrances they might like without wasting time smelling things that aren’t to their taste. Each fragrance family has a unique personality and, instinctively, you will prefer fragrances from some and dislike ones from others.

5. What is the best approach at testing fragrances at the perfumery?
Before shopping for fragances one should not use any other perfume in order to avoid a constraint of the scent. If you like to try a new fragrance you should start by using light odors and then patiently moving forward to the heavier ones, since those tend to set your nose insensitive. But be careful, take a break after you have tested four fragrances. The best point in time to buy a new fragrance is in the
morning and on afternoons. That is when the scent is most unaffacted.
Another hint: Give yourself the time you need for the perfect selection! It takes at least an hour till the odor unfolds it´s typical aroma. It could even help taking a sample back home to smell it in a different environment.

6. How come that one and the same fragrance smells different on the skin of different people?
Each and every person has a different body chemistry and even factors like nutrition or age have an influence on the aroma imprint. As each perfume is composed of many single aromas they react different to peoples different skin types. Some of those substances get absorbed faster than others.

7. How to find the right perfume?
Fragrances can have a positive or a negative influence on our mood. Alan Hirsch is a scientist for scent and taste. He suggests not to speak of love at first sight but of love at first scent. Take your time and choose the perfume adequate for the occasion. Choose a fresh, dynamic scent for the job, a light scent for spare time and a enticing sensuous scent for the evening.

8. How do I apply a perfume properly?
A fragrance should be worn like a petticoat on the naked skin. You should always spray from below upwards, because molecules of perfume rise upwards. Dab your perfume to ankles, wrists, neck, low neckline or behind the ears. When using a perfume spray, I would recommend to hold 30 cm of distance to your skin.
But bear in mind, that less is more. Your perfume should underline your personal charisma. Nobody should smell your scent further afar than an arm’s length.

9. I used to much perfume. What can I do?
There helps only cold water. Clean the perfumed skin parts immediately - the perfume may not have dried yet.

10. What about perfume on hair and clothes? Do or Don’t?
Everything in life has a scent. Even fabrics have their own individual scents. Therefore, I would not recommend to wear perfume on clothes. Furthermore it can lead to spots on your clothes. I rather prefer to spray a light mist to my hair. It is said to hold scent longer than skin.

11. Rub or let dry?
Perfume folk wisdom says not to rub your wrists together when you apply perfume because you’ll crush its molecules. I’m not a physicist and I don’t know what it takes to crush a molecule. I always let my perfume dry without rubbing my wrists together because I like how it smells when it is sprayed rather than dabbed, and to me rubbing it on skin is too much like dabbing it.

12. When to reapply?
As much as I love a perfume, I’m happy when it fades because I can apply a different perfume. But if you want to boost your scent, for the truest fragrance make sure that the first application has disappeared from your skin. Perfume won’t show its true character if it is layered — even if it’s layered over itself. A scent is designed to unfurl on naked skin from its top notes through the final whisper of
its drydown. If you interrupt and complicate this progress by reapplying scent, you won’t smell the full story of the perfume.

13. Do scents influence our partner choice?
Every woman uses instinctively a certain kind of perfume to attract a certain type of man. Romantic women rather prefer flowery-fresh smells to impress strong men. However, self-confident women choose fine-harsh scents while "little devils" favour fruity-fresh fragrances. This type of woman itself is mostly uncomplicated and amusing, this is why a fruity-fresh fragrance also works enticing on men to
whom fun is important.

14. Are there any scents that have an enticing effect?
Of course, for example the sensuous scents of white blossoms like jasmine, lily and orange blossom or also essences of roses. If these notes blend with vanilla, ambergris or oriental ingredients as sandalwood or musk, your date will definitely become successful. Targeted dabs of perfume on your body can have a very enticing effect too. Dab your favorite scent everywhere where the blood pulsates, e.g. in the crook of your arm, on your wrist, in the back of your knee, in the nape or on your low neckline.

15. How do I keep my perfume properly?
Perfume bottles are often placed with pleasure as a decoration article in the bathroom. However, if you want to do it right, a flacon should be stored at a cool, dark place. In a dark closet, in a covered box or even in the fridge.

16. How long can I keep my perfume before it “turns”?
Some industry experts say that perfume should be replaced every year, but properly stored, perfumes should last much longer. Most perfumes will keep several years, some will keep many more years than that.