Lavinia Biagiotti Cigna participates in Sistema Moda Italia roundtable
Is Fashion Female?

Lavinia Biagiotti Cigna was pleased to accept an invitation from Michele Tronconi, chairman of Sistema Moda Italia, to a roundtable entitled LA MODA É DONNA? (Is Fashion Female?) on Thursday 12 May at the Fondazione Edison in Milan.
 The roundtable is held on the occasion of Sistema Moda Italia’s general members meeting and will include important contributions from successful women. A discussion of their professional and personal experiences moderated by Radio 24’s Sebastiano Barisoni.
Lavinia Biagiotti Cigna represents the third generation of women to run the Biagiotti Group. The company’s young deputy chair will talk about the continuity of a style infused with innovation. Voted onto the board of the Camera Nazionale della Moda Italiana in 2004 when she was just 25, she was confirmed for further terms and is still a member of the board. In 2011 she joined the board of Pitti Immagine.
“I got my family business culture, my love for my work and the sense of dedication and sacrifice that are crucial to any enterprise from my grandmother Delia, who founded the company, and my mother, Laura. This profound female imprinting puts the accent on creativity, multitasking skills and emotional energy but it doesn’t establish a “gender” barrier: the word leader works very well because it can be applied equally to a woman or a man,” states Lavinia Biagiotti Cigna.
 Before the roundtable starts, Marco Fortis will give an introductory speech centred around the results of the CERVED report Le donne al comando delle imprese: il fattore D (“Women running companies: the W factor”). It is a well known fact that Italy does not stand out for the number of women who have broken the glass ceiling. According to European Commission statistics, our country is 29th (out of the 33 countries assessed) for the number of women on the board of directors of listed companies.