8th March: Laura Biagiotti at the Senate as a symbol of Italian quality
To mark the centenary of the first time International Women’s Day was observed in Europe, the Speaker of the Senate, Renato Schifani, has invited Laura Biagiotti to talk about her experience, in recognition of her ability, over the course of her career, to create unique synergies between the worlds of fashion, culture and sport, thus contributing significantly to disseminating the prestige of Italian manufacturing quality around the world.
The event will be held in Palazzo Madama, in the Koch Room, whose new interior décor will be seen for the first time. The moderator is Maria Latella, editor of A. Others present include businesswoman Federica Guidi and Olympic champion Valentina Vezzali. Furthermore, the Senators (women and men) and all the women in government positions have been invited to the event.
Laura Biagiotti is among the leading names in Italian fashion. Her career as a stylist and businesswoman began in the early ‘60s. She followed in the footsteps of her mother, Delia, from whom she inherited her passion for elegance and good taste and her spirit of self-sacrifice towards her company.
She is renowned for the exceptional quality of her creations, which have won over the hearts of women across the world. The New York Times dubbed her the “Cashmere Queen” because of her love for the luxury yarn, which she has used innovatively ever since her first collection.
She was the first Italian couturier to show her collection in China, in 1988, and in Moscow, in 1995, thus building a major bridge between Italy and the East. She did so with the irreplaceable help of her husband, Gianni Cigna, who sadly died before his time.
In 1995 she was awarded the Order of Merit for Labour. She was the chairwoman of the Comitato Leonardo (Italian Quality Committee) from 2000 to 2008 and is currently its honorary chairwoman. She has been a director (in a deputyship capacity) of the Bank of Italy, Rome branch, since 2009. On 25 January 2011 the President of Italy awarded the Premio Leonardo to Laura Biagiotti. It was the first time the award had gone to a woman - a woman who is an emblem of Italy’s prestigious image around the world.