THE COLLECTION
Rocking Dolls is the theme of Laura and Lavinia Biagiotti for the Fall Winter 2010/11 season. Inspired by the most famous bands, the Dolls present a wardrobe that rocks, pulsing like an electric guitar that is printed and embroidered on T-shirts, pants and jackets. The Dolls are the stars of a fashion house that began with knitwear. The ultra-comfortable collection based on the layering concept is ideal for new climates and full of creative ideas for playfully mixing, matching, and layering each day. That is the secret to its success: different combinations that encourage the imagination of little girls so they can easily transform and adapt their clothes for any occasion, playing with fashion by combining chic and sporty garments in a totally new way.

The DOLL-STARS have a romantic-rock look created with chic, modern silhouettes and details and with unusual gathering and tucks held in place by layered nappa and patent leather stars. Even jackets are quilted with mini and maxi stars. Oversized knit suspenders decorate pullovers and cardigans worn with patterned leggings. Chenille reveals a surprise: fleecewear is lined with jersey printed with red, gray and purple stars. Cargo pants turn high tech with a rubberized and used effect. Denim is embellished with contrasting stitching and riveted oversized rhinestones, and with leather inserts decorating pockets. The tulle tutu – a must-have item in Laura Biagiotti Dolls collections – is decorated with silver star-shaped studs of different sizes.

The Rocking Dolls wear patent leather wing-tip shoes with rhinestones, aged leather boots with studs, and suede and leather sneakers with crystal star details.

THE STAND
The Laura Biagiotti DOLLS stand at Pitti Immagine Bimbo is a must-see appointment and happy surprise for the brand’s fans of any age. Fashion and music go hand in hand: they teach us to appreciate beautiful things and to express ourselves with creativity and imagination. The Rocking Dolls are happy STARS that dance on a star-shaped stage revolving in a triumph of lights and colors.

WHAT’S NEW
Laura Biagiotti Dolls grows: the Laura Biagiotti JEANS&DOLLS line will make its debut starting with the fall winter 2010/11 season. This exciting, completely new collection has a stars-and-stripes mood: ‘jeans’ is a universally known word that implies fun, freedom and good times. Easy wear and care, jeans are resistant to sun and water and they adapt to girls’ developing figures.

THE PARTNERSHIP
Having reached its 15th collection, the partnership between Laura Biagiotti and Mafrat is a point of reference in the luxury childrenswear market. Introduced in 2003, Laura Biagiotti Dolls has become famous by combining inventiveness, creativity, design, and practicality. Quality is an essential factor, and having an extremely original product is a strength of the line.