In the same way as its iconic ROMA, the new fragrance ESSENZA DI ROMA encapsulates the beauty radiated from the millennial history of Rome, in a sensual and refined elegance. The enchantment of Rome is the heart of this fragrance that captures the beauty of the places and monuments, the exciting duality between classic and modernity and the emotions of the Italian “Dolce Vita”. For Laura Biagiotti this city remains the perfect place to present the beauty and elegance of true Italian heritage. The inspiration is the art and culture of Rome, ensuring it has a timeless and exquisite quality that will envelop the wearer with soft radiance and refined elegance.
The new commercial, filmed in black and white by the director Paul Mignot, is a modern fairy tale that reveals the unique feeling of Rome where past & present meet together, that sensation of enjoying life, of owning the city, the city of “Dolce Vita” and lets one discover the essence of truly unforgettable moments. The journey starts at Piazza di Spagna to the Lungotevere and on the Ponte Sant´Angelo where “She”, Davinia Pelegri, who can easily take one’s breath away with her stunning Mediterranean beauty, encounters “Him”, Oriol Elcacho. This authenticity is also captured within the print advertising by the photographer Signe Vilstrup who steals the intimate sensual moments between the lovers and frame it beautifully in a black and white Polaroid icon. A true snapshot of unforgettable moments of sensuality, elegance and of course a modern “Dolce Vita”.