THE INSPIRATION

Blu di Roma, a contemporary, fresh, light fragrance inspired by the splendorous blue nuances of the roman summer and the charm of an adventure in the city that invites to dream of a never-ending holiday.

Laura Biagiotti was inspired by the blue of the "Eternal City", the nuances of the sky at dusk, the reflections of its enchanting fountains, the centuries-old frescoes, and the plumbago flowers climbing in the sunny terraces, not only for the colors of the bottles, but also for their exhilarating and summery bouquets. For her turquoise, as clear and fresh as the sky on a summer morning, the crystalline drops of water in the fountains, and the breeze at sunset. Deep blue for him, as mysterious as the evening sky in Rome.




THE FRAGRANCE

WOMAN
Top: bergamot - redcurrant - pomarose
Heart: jasmine - dewy rose - creamy peach
Base: benzoin - patchouli - musk - vetiver


MAN
Top: pink grapefruit - italian lemon - cypress - artemisia
Heart: cardamom - pepperwood - silver birch
Base: white leather - fir balsam - guaiac wood





THE CAMPAIGN

A beautiful couple meets: perhaps it is a casual encounter or an eagerly anticipated date. The young models are Davinia Pelegri and Oriol Elcacho. Photographer Esther Haase portrays them in an ideal setting of squares, fountains, and stairways bathed in sunlight.

An emotion, an adventure or a great love? Anything can happen in summer....In Roma.




MAKING OF

THE DESIGN

Faithful to the architectural shape of the bottles of ROMA, they now come in different colors compared to the classic fragrances: light, brilliant turquoise with a gold cap for the women’s fragrance, and intense sapphire blue with a silver cap for the men’s perfume. The same nuances are also used for the packaging that features the name of the fragrance on a square with metallic gold or silver trim, just like the street signs of the streets of Rome




THE RESTORATIONS

"My city has given me so much and I have tried to give something back by restoring,
through Laura Biagiotti Parfums’ support, Michelangelo’s Cordonata staircase on the Capitoline Hill and the
fountains in Piazza Farnese. " Laura Biagiotti

LA SCALA CORDONATA >       LE FONTANE >                    



TRY ALSO


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ROMA PASSIONE

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ROMA

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ESSENZA DI ROMA

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VENEZIA

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LAURA