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THE INSPIRATION

ROMA is an iconic fragrance, launched in 1988 and loved by women and men around the world.

“Perfumes have always been my dear travel companions throughout my long career. To me, perfume is a friend, a confidant, a supporter full of ideas that time never alters. Roma by Laura Biagiotti has become a worldwide classic in its long history! In all the many years of my beloved career I’ve strived to give my perfumes – and not only my perfumes – a recognisability connected with Italian art and culture because the Made in Italy brand must convey a powerful, unique, irresistible message.” Laura Biagiotti

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THE FRAGRANCE

WOMAN
Top: cassis - Sicily bergamot - mint
Heart: jasmin - rose - tuberose
Base: grey amber - myrrh - vanilla - patchouli 


MAN
Top: pink grapefruit - mandarin - basil - laurel
Heart: geranium
Base: cedar - amber - sandalwood - vanilla - musk

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THE CAMPAIGN

The new campaign revives the elegance and sensuality ROMA with a touch of modernity. Inspired by the visual codes of the 60’s, this campaign is a reinterpretation of the “Dolce Vita” set in present time. The new commercial, filmed in black and white by Paul Mignot, captures a Rome that is completely different from the touristic stereotype, with an extraordinary use of lighting and perspective views. A special setting that looks and feels real: Rome is a place where the past and present meet together. This beautiful journey touches Rome´s most iconic locations: from the Fontana di Trevi over the Piazza di Spagna to the Lungotevere and to Castel Sant´Angelo. The models Davinia Pelegri and Oriol Elcacho live authentic emotions captured within the print advertising by the photographer Signe Vilstrup who steals the intimate sensual moments between the lovers and frame it beautifully in a black and white Polaroid icon.

VIDEO SPOT VIDEO MAKING OF

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THE DESIGN

The shape of the bottles is a column that represents the classical standards of the eternal beauty. The column tells a story that has no beginning and promises to last forever. The mat glass of the bottles is ribbed and gives a glimpse of the warm sensuality of the essence: a soft amber for the female version, stealing sensations to the ancient Roman stones illuminated by the sunset; a vigorous gold for the male version, which reveals the strength and freshness of its mysterious and seductive notes.

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THE RESTORATIONS

"My city has given me so much and I have tried to give something back by restoring,
through Laura Biagiotti Parfums’ support, Michelangelo’s Cordonata staircase on the Capitoline Hill and the
fountains in Piazza Farnese. "
Laura Biagiotti

LA SCALA CORDONATA >
LE FONTANE >  

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#ILIKEROMA

An emotion, an adventure
or a great love?
Anything can happen in Rome.

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