THE FRAGRANCE

WOMAN
Top: pink grapefruit - Italian tangerine - black currants
Heart: rose - jasmine petals - white peony
Base: vanilla - amber - tonka bean - musk


MAN
Top: ardamom - elemi - yellow tangerine
Heart: accords of coffee and cucumber - clary sage and patchouli
Base: tonka bean absolute - amber wood - vanilla

THE CAMPAIGN

A man, a woman and a city. He falls in love with her, she with him, and the two discover Rome: the city of lovers that makes you fall in love with it. In just one image, Laura Biagiotti tells three stories about love and passion. There are precise cinematographic references in Ester Haase’s photo (from Roman Holiday to La Dolce Vita), with out going into specifi cs because the color red alone is enough to evoke myriad emotions.


Photographer: Esther Haase
Director: Paul Mignot
Location: Fontanone del Gianicolo, Roma
Models: Davinia Pelegri & Oriol Elcacho

THE DESIGN

The precious liquid of Roma Passione is contained in the classic Laura Biagiotti bottles reproducing grooved Roman columns. This time, however, the small sculptures are in magnificent red, a color that corresponds to the emotion of love: heart and vitality, kisses and smiles. The packaging perfectly reproduces red marble with rosy veins and gold lettering in relief.
RED AND ROME

Red, like the porphyry columns of the apse of the Goddess Rome (Temple of Venus, Rome)
Red, like the marble of the faun at Villa Adriana (Capitolini Museums)
Red, like the first colour of the rainbow
Red, like the first colour perceived by babies
Red, like the first colour to which civilizations gave a namebr> Red, like all the shades of passionate love
Red, like the dress worn by the Virgin Mary in the Madonna dei Palafrenieri painting (Caravaggio, Galleria Borghese)
Red, like sacred and profane love
Red, like Salome’s cape (Tiziano, Galleria Doria Pamphilj)
Red, like the sunset after the Ponentino breeze chased away the clouds
RED, LIKE LAURA AND LAVINIA BIAGIOTTI’S PASSION FOR ROME

THE INSPIRATION

Laura and Lavinia Biagiotti once again reveal their love for Rome with two new fragrances dedicated to passion. We know that all roads lead to Rome, the ideal city for lovers but also a place that people love. Laura Biagiotti has transformed the fascinating, passionate side of the capital into luxurious new Eau de Toilette fragrances for men and women. With Roma Passione, Laura Biagiotti has written another exciting olfactive chapter after her two iconic and successful fragrances Roma and Blu di Roma. Roma Passione by Laura Biagiotti tells a thrilling love story about a man, a woman and a city.

TRY ALSO


romaaaa
ROMA

essenza

ESSENZA DI ROMA

bluroma

BLU DI ROMA

venezia
VENEZIA

laura
LAURA