ROMA is an iconic fragrance, launched in 1988 and loved by women and men around the world.
“Perfumes have always been my dear travel companions throughout my long career. To me, perfume is a friend, a confidant, a supporter full of ideas that time never alters. Roma by Laura Biagiotti has become a worldwide classic in its long history! In all the many years of my beloved career I’ve strived to give my perfumes – and not only my perfumes – a recognisability connected with Italian art and culture because the Made in Italy brand must convey a powerful, unique, irresistible message.” Laura Biagiotti
The new campaign revives the elegance and sensuality ROMA with a touch of modernity. Inspired by the visual codes of the 60’s, this campaign is a reinterpretation of the “Dolce Vita” set in present time. The new commercial, filmed in black and white by Paul Mignot, captures a Rome that is completely different from the touristic stereotype, with an extraordinary use of lighting and perspective views. A special setting that looks and feels real: Rome is a place where the past and present meet together. This beautiful journey touches Rome´s most iconic locations: from the Fontana di Trevi over the Piazza di Spagna to the Lungotevere and to Castel Sant´Angelo. The models Davinia Pelegri and Oriol Elcacho live authentic emotions captured within the print advertising by the photographer Signe Vilstrup who steals the intimate sensual moments between the lovers and frame it beautifully in a black and white Polaroid icon.