THE INSPIRATION

Laura Biagiotti VENEZIA is a cult fragrance of the Italian olfactory panorama launched in the 90’s. The fragrance is not merely a pure expression of contemporary femininity: it is also the designer’s tribute to a city she dearly loves, a magical place of inspiration, a city to admire, and the perfect place for falling in love. Its jus awakens the atmosphere of the splendid palaces immersed into the lagoon and intertwines it with notes full of energy. Putting it on is like finding the spell of a love again, which is back now with new emotions, new sensations, a message of passion. A contemporary essence, elegant and sensual, decisively feminine; perfect in those special moments of urge for revealing a passionate, mysterious personality and a sophisticated glamour.





THE FRAGRANCE


Top: peach - plum - blackcurrant
Heart: ylang ylang - jasmine - rose
Base: sandalwood - vanilla - amber








THE CAMPAIGN

The advertising campaign, which was filmed on the lagoon, is a modern fairytale that blends art and romanticism. The extraordinary protagonist is Margareth Madè, a new star of Italian cinema who identifies with the feminine, sensuous scent of Venezia and its ability to transform and reveal unexpected aspects of her personality. What’s new is a parallel 3D ad campaign that allows the viewer to become immersed in the magic of Venice and to experience with Margareth Madè the dream of a night on the lagoon.




MAKING OF

THE DESIGN

In shades of gold and red, the bottle of Laura Biagiotti VENEZIA is an icon: it assimilates the style of Murano glass bringing back the memories of the magnificence of the Venetian buildings which are reflected in the lagoon and inspires the endless charms of an enchanted surrounding. The lid is drawing inspiration from the shape of the domes of San Marco, reminding of the memory of cultures, mysteries and atmospheres of times long past.




THE RESTORATIONS

With her perfumes, Laura Biagiotti has sponsored
an important project in the city on the lagoon:
reconstruction of the stage curtain of the La Fenice Opera House,
which burned down in the notorious fire of 1996.
Made of precious green velvet embellished with thousands
of hand-embroidered gold daisies,
it is considered one of the most beautiful stage curtains in the world.


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