Silver symbolizes the woman, the moon, water and fertility. It has the power to retain positive energies. Like a sort of magical mirror, it reflects and amplifies the eternal present. For this reason, the new women’s fragrance by Laura Biagiotti is Forever Touche d’Argent, a flanker of Forever, based on women’s extraordinary ability to give a sense of infinity to every kind of love. Forever Touche d’Argent reveals the more mysterious side of femininity: the intriguing aura that every woman secretly cultivates within herself. Jordi Fernandez, master perfumer of Givaudan, created a powerful olfactive score that describes the infinite complexity of a woman’s soul in a new way.

FOREVER TOUCHE D'ARGENT SHOP

THE FRAGRANCE

HEAD NOTES
italian bergamot
laminaria algae
pink pepper
blackcurrant
pear (accords)

HEART NOTES
lilly of the valley
iris
peony
salted caramel
tuberose

BOTTOM NOTES
oakmoss
vanilla
musk
tonka bean

THE ESSENCE

MASTER PERFUMER
Jordi Fernandez of Givaudan

OLFACTORY FAMILY
chypre – fruity – floral

THE ESSENCE

MASTER PERFUMER
Jordi Fernandez of Givaudan

OLFACTORY FAMILY
chypre – fruity – floral

THE DESIGN

Created in collaboration with Lutz Herrmann in Hamburg, the Forever Touche d’Argent bottle vertically reproduces the symbol of infinity. Invented in 1655 by mathematician John Wallis, the symbol is also called lemniscate, which means ribbon in Latin. Not surprisingly, the glass bottle revealing the rosy hue of the liquid appears embraced by the precious curves of a silver metal ribbon that forms the cap on the top and is deliberately left open at the base. Silver, which reflects and protects, is the luminous leitmotif of the white cardboard packaging.

THE CAMPAIGN

In the visual campaign the iconic Spanish Stairs of Trinità dei Monti take on the sidereal beauty of a dream. The celebrity testimonial is Laura Chiatti: wearing a sumptuous Biagiotti evening dress in laminated satin that skims the body and has crystal-studded spaghetti straps, she is a modern depiction of a priestess of the moon.