Few things are as tender and as fresh
as a budding green sprout.

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It is the fragrance of the soul, of sweetness and of innocent and whispered sensuality. Light and delicate, it portrays the dreams and emotions of a modern woman through the soft hues and essence of a watercolor painting.

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Roma is an iconic fragrance, launched in 1988 and loved by women and men around the world.

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With this new fragrance we pay tribute to our love for Roma, yesterday, today and tomorrow.

Lavinia Biagiotti Cigna

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Rosa & Cedro

One smell of this and you will feel like you are in modern Rome. Roma Eau de Toilette Rosa and Roma Uomo Eau de Toilette Cedro keeping up with tradition but with a hint of rose.

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Laura and Lavinia Biagiotti once again reveal their love for Rome with two new fragrances dedicated to passion. We know that all roads lead to Rome, the ideal city for lovers but also a place that people love. It is featured in classic films like “La Dolce Vita” and “Roman Holiday”.

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Blu di Roma, a contemporary, fresh, light fragrance inspired by the splendorous blue nuances of the roman summer and the charm of an adventure in the city that invites to dream of a never-ending holiday.

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Laura Biagiotti Venezia is a cult fragrance of the Italian olfactory panorama launched in the 90’s. The fragrance is not merely a pure expression of contemporary femininity: it is also the designer’s tribute to a city she dearly loves, a magical place of inspiration, a city to admire, and the perfect place for falling in love.

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