Laura Biagiotti Parfums introduces the new fragrance, Laura Tender, which is an evolution rather than a flanker of Laura, the brand’s historic success launched in 1994 as the “fragrance of a woman’s soul, sweetness, and innocent and whispered sensuality.”

SHOP LAURA TENDER

WOMAN FRAGRANCE

TOP
pear
tangerine
jasmine

HEART
white rose
magnolia
violet leaves

BASE
ambrox
vanilla
patchouli
musk

THE DESIGN

The teardrop-shaped bottle with green cap, fragrance and lettering immediately evokes the idea of freshness and vitality. The green melamine and gold metal cap is another smaller drop, looking as if it had just flowed from a spring.

The white cardboard box is long and narrow. A green spot at its center is surrounded by a series of raised rays, which creates the effect of a surface being hit by a drop of fresh, invigorating green liquid that radiates its scent everywhere. The gold LB logo stands out on the top of the box.