THE NEW FEMININE FRAGRANCE WITH LOVE
It is the delicate fragrance of the soul, the essence of romantic and conscious femininity.

SHOP

THE FRAGRANCE

HEAD NOTES
tangerine
plum
raspberry

HEART NOTES
lilac
cherry blossom
rose

BOTTOM NOTES
patchouli
sandalwood
white musk

THE ESSENCE

OLFACTORY FAMILY
It is a transparent fruity-floral scent with a few subtle iridescent tones.

THE DESIGN

Shaped like a teardrop, it develops from the bottom upwards, lengthening the sculptural perspective of the glass bottle through which the liquid’s delicate shade of powder pink can be seen. The name Lovely Laura is printed in pink, in the same slightly more intense shade of the cap where the neck is topped by a rosy sphere that appears like a semi-precious stone. The bottle strongly resembles both the stylized female silhouette of early 20th century abstract sculptures and an antique ampoule. The LB Monogram print designed by Laura Biagiotti in 1975 is reproduced in a mini version on the vertical box.

THE CAMPAIGN

The advertising campaign was shot on the exclusive set of the fountains of Piazza Farnese that were restored thanks to the patronage of Laura Biagiotti. The model, stretched out on the fountain’s edge, is reflected in pink water that gives the white travertine stone the shades of Candoglia marble. The location is bathed in the vibrant colors of an unmistakable Roman sunset.