ROMA FIORI BIANCHI

THE FRAGRANCE OF ETERNITY

White flowers are the bearers of light, freshness, and energy. They express appreciation, sincerity, and vivacity. “Fiori Bianchi was the first perfume by Laura Biagiotti, launched in 1982, and this new edition linked to the ROMA fragrance contains memories and emotions and evokes intense impressions through fresh and vivacious ingredients that enhance the elegance and inner strength of women. ROMA FIORI BIANCHI celebrates the eternal beauty of ROME, creating extraordinary moments in everyday life to last over time.” Lavinia Biagiotti Cigna

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THE FRAGRANCE

OLFACTIVE NOTES
floral woody oriental

TOP NOTES
italian bergamot
nard (accord)
firgood pear

HEART NOTES
violet
jasmine
gardenia
white almond

BASE NOTES
tonka bean
australian sandalwood
romandolider

MASTER PERFUMER
Annick Ménardo

THE DESIGN

The bottle has the classic column shape of the original ROMA fragrance, but instead of the special opaque frosted glass, it is made of glass as transparent as crystal that highlights the delicate pink shade of the ROMA FIORI BIANCHI liquid. The semi-transparent cap engraved with the name ROMA evokes the sensual freshness of the scent.

THE PACKAGING

The packaging features shades of white and pink as well as shiny and opaque contrasts. Compared to the historic ROMA packaging, the ROMA FIORI BIANCHI box focuses on lighter shades, starting with the pale pink name embossed on the marbleized cardboard front. The other sides of the packaging are in the same subtle shade of pink.

THE CAMPAIGN

At the center of an explosion of backlit white flowers sits the bottle of the new flanker of Laura Biagiotti Parfums. The white color of the blossoms almost seems to merge with the light, magically highlighting the delicate green and yellow stamens and pistils as well as the pale pink liquid of the ROMA FIORI BIANCHI fragrance. The enticing and hypnotic image interprets a new perspective of ROMA’s eternal beauty.